A True Family Insurance Agency

A True Family Insurance Agency – Let Our Family Help Your Family

Our company was established in Lakeland, FL in 1984 by myself, Beth Guskay and my father and partner Ron Hasten. Our independent insurance agency was founded as a full service agency committed to providing superior quality insurance products and service to our clients. We endeavor to build long standing relationships with our clients which allows our agency to meet all immediate insurance needs as well as their needs in the future.

From the Owners

Allow me to introduce myself. My name is Beth Guskay, President and founding partner of Family Insurance Centers, Inc. Ron Hasten, my father, co-founded our agency with me in 1984. Although he remains a great influence in our agency, Ron has since retired. In 2001, my daughter, Amy Myers came into the business.

At times, insurance can be confusing and difficult to understand. Realizing this, we seek to serve our customers and their families in the same way that we would expect our family to be serviced. We are happy and proud to take the time to adequately explain coverage, give advice and counsel, and discuss various insurance options with you, our customer, whether it is personal lines or commercial lines. We believe it is vital that we always remember that our primary concern is “our family serving the insurance needs of your family.”

Our Staff

Beth Guskay, Agent 2-20

bethAs a co-founder in 1984, I have over 30 years in the independent agency insurance industry. Throughout my career, I have served and consulted on numerous Board of Directors and Agent Forum Symposiums as a Florida agent representative offering my knowledge and expertise to Insurance Companies looking to better their products.

Being an active agency principle, I continue to work and service clients on a daily basis resulting in a considerable referral following. It is my personal goal to ensure the agency preserves the personal and family friendly environment that I have built over the years. Additionally, I believe it is vital to the success of our agency to maintain an active role in working with my agents to promote an effective and team oriented office.

I am a member of the Lakeland Optimist Club that works with the young children of Polk County promoting education. Additionally, I am active with the Lakeland Chamber of Commerce and support several local charities in the Polk County area.

Amy Myers, AGENT 2-20, 2-15

As office manager and agent, my daughter, Amy has over 14 years experience within the agency. She is available to help clients with all of their insurance needs both personal and commercial including financial services. She strives to find the best fit for her clients to always ensure we are meeting and exceeding their expectations.

Cheryl Giles, AGENT 2-20


Chery joined our agency in 2002 and brought with her more than 18+ years experience in the independent agency field. Although she is very proficient in all insurance lines, Cheryl’s specialty is commercial lines. With her friendly and outgoing approach, Cheryl excels at building long lasting relationships with her clients.

Richelle Cardozo, CSR 4-40


In 2007, Richelle “Mickey” Cardozo brought a new market to our agency providing bilingual service to our customer base. Being fluent in Spanish has broadened our prospects and grow a loyal following. Her knowledge and experience of over 20 years in the personal auto field allows her clients to rely on her expertise. Mickey’s specialty is her ability to relate to all customers on a personal level making them feel like a friend and not just a customer.

Crystal Furnell, AGEN 2-20, 2-15

Crystal became part of our team in 2012. Having 5+ years in insurance, Crystal has found her calling in the home insurance field. She truly enjoys assisting clients in their insurance purchasing process. She has formed close relationships with realtors, mortgage brokers, and title companies and has an outstanding reputation in her level of service and quality of product selection.